While M&A markets may have slowed in 2020, many experts are expecting a strong comeback at the end of the year and into 2021. Regardless of which side of a transaction you may find yourself, experience and evidence show that a well-executed brand adds monetary value and helps unify merged/acquired companies. Your brand can and does play an important role before, during, and after M&A activity.


About the Author

Roger Boutin, MBA

Vice President of Communications

With 15 years of CRO/drug development experience, Roger is an authority in the drug development industry who knows how to connect strategy and tactics to improve our clients’ ROI. He directs the delivery of content, public relations, and communications, working collaboratively and strategically to help clients reach their goals. Roger has led two rebrands for a top 10, global CRO, giving him a perspective that drives him to deliver innovative, yet practical solutions for our clients’ marketing challenges.