Director of Digital Strategy

Remote (Flexible)

SCORR Marketing is seeking a full-time Director of Digital Strategy to pursue, propel, and elevate the strategic goals of SCORR clients within the health science industry.

Job Responsibilities:

  • Develop digital strategies for B2B companies that align to an integrated marketing strategy/plan through collaboration with the client service and service line teams
  • Drive efforts to be on the forefront of digital approaches, including demand generation and life-cycle management
  • Support strategies related to, but not limited to, SEO/keywords, web, ABM, webinar/podcasts, virtual experience, etc.
  • Oversee and develop inbound strategy, marketing automation, and CRM integration/management, develop additional offerings and manage deliverables
  • Oversee the performance analytics reporting, provide analysis on client’s performance to goals, recommend change in direction, and adjust budget allocation and resources needed
  • Identify gaps or opportunities for additional digital-related solutions, as well as build the offering (e.g., deliverable, pricing, training, etc.) internally
  • Maintain a client-facing role, supporting and communicating across stakeholders, including global C-suite through marketing managers

A successful Director of Digital Strategy at SCORR:

  • Has experience in B2B digital marketing, supporting start-ups through enterprise organizations
  • Is an overall digital specialist with an integrated marketing strategy background
  • Is driven by opportunity to collaborate and grow global, innovative health science organizations
  • Strives to be a continuous learner and can implement new techniques and technology
  • Is proactive and has the motivation to build new solutions and deploy to gain results

Requirements:

  • Bachelor’s degree in marketing, digital/multimedia, journalism/advertising/communications, or related field
  • 7+ years of experience in similar field
  • Prior management experience
  • Experience with marketing automation platforms and CRMs
Apply