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To determine how well the industry is implementing patient engagement initiatives, SCORR Marketing conducted a survey in partnership with Applied Clinical Trials.

In this report, we compiled information on:

  • Whether companies have personnel or departments dedicated to patient engagement
  • Company goals for patient engagement initiatives
  • Tactics used to engage patients and their level of effectiveness
  • Metrics used to measure patient engagement
  • Challenges faced in implementation
  • Predicted patient engagement trends

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SCORR Marketing