Theorem Clinical Research

Trade Show Campaign

It’s not always easy to stand out on a trade show floor. At the DIA Annual Meeting, Theorem wanted to target executives in a meaningful and memorable way by incorporating its “When Your Trial is Important, Think Theorem” Big Idea. As Theorem’s marketing partner and end-to-end trade show resource, SCORR Marketing organized exhibit design and purchase, created on-floor promotions, giveaways and surveys, and developed pre-show as well as follow-up campaigns.

For the fourth year in a row, SCORR designed an award-winning booth design for Theorem, generating a long list of qualified leads interested in the opportunity that Theorem provided them. Because trade shows are costly and time-consuming investments, they require a detailed approach to research, planning and execution, which is why Theorem turned to SCORR to maximize its trade show investment.

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Not to be outdone by memorable and successful trade show campaigns from three previous award-winning years, Theorem’s booth at the 2015 DIA show featured a five-foot-tall statue of the exclamation point prevalent in its Big Idea. As Theorem’s full-service marketing partner, SCORR has won 16 awards for trade show booth design and promotions on behalf of Theorem.

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Healthcare Advertising Awards logo

Gold Healthcare Advertising Awards

Aster Awards logo

Silver Aster Awards

“Trade shows come down to the quality, not quantity, of the leads that they generate. SCORR’s experience and creative approach got us in front of the right people, and this paid off for us.”

John Potthoff
President & CEO, Theorem Clinical Research