WellSpring

Rebrand

WellSpring wanted to update its branding and differentiate itself within a competitive pharmaceutical manufacturing market. SCORR Marketing employed its proven market intelligence process as the first step to developing a marketing program that highlighted WellSpring’s key differentiators.

Big Idea

WellSpring was known for its reliable customer service and for deploying its scientific experts for consultation, creating an environment where pharmaceutical products could be made better. It had gained a reputation for customer satisfaction through years of consistency, reliability, integrity and flexibility. These distinctions led SCORR to a key insight: Products can be manufactured by many CMOs. Trust can’t. This is why products can be Made Better with WellSpring.

Recognition

Aster Awards logo

Gold Aster Awards

Healthcare Advertising Awards logo

Gold & Merit Healthcare Advertising Awards

Davey Awards logo

Silver Davey Awards

“It has been my privilege to work with such highly motivated and dedicated marketing professionals at SCORR. Developing a marketing strategy and plan involves thoughtful attention to detail as well as vast knowledge, technical depth and experience. The team at SCORR performed this with skill and dedication, succeeding to manage our brand’s transformation on a tight deadline. The SCORR team has become my marketing department, and I look forward to our continued partnership.”

Sam Ricchezza
Vice President, Business Development
WellSpring