Frenova Renal Research

Logo/Identity

Fresenius Medical Care North America Clinical Studies Group came to SCORR in need of a new identity. As the only Phase I-IV drug and device clinical development services provider dedicated exclusively to renal research, the company endeavored to stand out from its competition. But doing so required a simplified name and branding. A subsidiary of Fresenius Medical Care, the company needed a solution that was memorable and distinctive, yet complementary to its parent company.

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“From the very beginning of our partnership, SCORR understood who we were as a company and where we stood in our market. Today, we are exactly where we had hoped to be as a brand. People know who we are now thanks to SCORR’s expertise.”

Kurt Mussina
Vice President, General Manager, Frenova