Chiltern

Web

After SCORR Marketing successfully handled the internal and external communications for Chiltern’s acquisition of Theorem Clinical Research, Chiltern made the firm its agency of record and full-service marketing partner. After merging the two companies’ services and capabilities on the Chiltern site as a temporary solution through the acquisition, SCORR then streamlined Chiltern’s core messaging, services, solutions and therapeutic areas in a comprehensive branding and website renovation.

STRATEGY

Together, SCORR and Chiltern established a marketing advisory group to determine which services, solutions and therapeutic areas to highlight. The advisory group identified Chiltern’s overarching value proposition, using research from SCORR’s market intelligence team to reposition the company and bring forward its competitive differentiation.

USER INTERFACE

The two teams designed a flexible approach that concentrated on Chiltern’s four-stage program methodology and collaborative technologies. At the same time, SCORR developed a brand new user-centric website that highlighted every industry, service, solution and therapeutic area to address the needs of Chiltern’s potential clients.

Recognition

Davey Awards logo

Gold Davey Awards

eHealthcare Leadership Awards logo

Silver eHealthcare Leadership Awards

Healthcare Advertising Awards logo

Silver Healthcare Advertising Awards

“SCORR is really focused on the industry. The number of clients and experience they have — we benefit from that. They know the industry, they know the people in the industry. They understand that it is about being consistent and focused in what we say.”

Jim Esinhart, Ph.D.
Chief Executive Officer
Chiltern International