Dear Colleague,

This issue of OnPoint features marketing topics that offer strategies and techniques in planning a successful trade show — before, during and after the show; designing and implementing a ‘Wow’ website; and understanding the concepts of color in a company’s logo and branding and how they help your company stand out in a rapidly consolidating industry. Another article explores how technology is driving change in the health science industry, specifically data sharing and EHR, a topic to be discussed at the Bridging Clinical Research & Clinical Health Care Collaborative. And don’t miss our article focusing on the rare disease market as SCORR is monitoring this growth area for our clients.

We value your comments and insights as we continue to develop OnPoint — your health science industry and marketing resource. Please contact us below if you’re interested in writing an industry-related article or column, participating in an executive Q&A or sharing ideas for articles.

We look forward to seeing you at upcoming industry conferences.

Krystle Buntemeyer
Senior Vice President, Chief Marketing Officer
SCORR Marketing