IS YOUR MARKETING STRATEGIC?

Take the SCORR assessment challenge!

Having a strategy in place is essential to executing a marketing program that helps you reach your goals and enhance your ROI.

Fill out these 10 questions to find out if your marketing is strategic and let SCORR identify opportunities for improvement.

Does your organization develop an annual marketing plan and budget? Yes No Unsure

Does your organization follow your marketing plan and track its budget use? Yes No Unsure

Do you survey your clients to gather input on their perception of your organization on an ongoing basis? Yes No Unsure

Does your brand visualization and messaging differentiate you from your competition? Yes No Unsure

Does your brand resonate with both your internal and external audiences? Yes No Unsure

Do you analyze and track your marketing tactics that are measurable? Yes No Unsure

Is your marketing investment meeting your goals? Yes No

CRITICAL SUCCESS FACTORS GAP ANALYSIS

Almost there! Fill out our quick gap analysis to find out if your marketing is strategic.

STEP ONE: CURRENT STATE

For each element below, please score your organization's current state on a scale of 1-5, with 1 being low and 5 being high.

Internal Communications

Company Culture

Marketing Plan Process

Marketing Results

Lead Generation

Business Development Acumen

Client Resources

STEP TWO: DESIRED STATE

Now, for each element below, enter your ideal or desired score for your organization on a scale of 1-5, with 1 being low and 5 being high. While we know you want ratings of 5 across the board, we want to see your priorities. So, please keep this in mind as you make your evaluations.

IS YOUR MARKETING STRATEGIC?

Take the SCORR assessment challenge!

CRITICAL SUCCESS FACTORS GAP ANALYSIS

STEP ONE: CURRENT STATE

Internal Communications

Company Culture

Marketing Plan Process

Marketing Results

Lead Generation

Business Development Acumen

Client Resources

STEP TWO: DESIRED STATE

Internal Communications

Company Culture

Marketing Plan Process

Marketing Results

Lead Generation

Business Development Acumen

Client Resources

STEP THREE: GET YOUR RESULTS