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SCORR Selected by PharmaNet for Branding
PharmaNet Development Group Selects SCORR Marketing for Branding Initiative
SCORR Marketing, a Nebraska-based strategic marketing agency focused on marketing drug development services to the biotechnology, medical device and pharmaceutical industries, has been selected by PharmaNet Development Group to assist with the development and execution of a next-phase marketing plan and promotional platform.
“We were looking for an agency with drug development industry experience, fresh perspectives and strong strategic and tactical capabilities,” said Anne-Marie Hess, PharmaNet vice president of marketing and corporate communications. “With thirty years of marketing experience and more than twenty years of involvement launching and deploying top clinical research organization (CRO) brands, SCORR was the right company to select as a partner.”
PharmaNet is a global drug development services company that provides a comprehensive range of services to the pharmaceutical, biotechnology, generic drug and medical device industries. The company offers clinical development solutions including consulting services, Phase I clinical studies, bioequivalency and pharmacodynamic studies, bioanalytical analyses and Phase II, III and IV clinical development programs. In addition, PharmaNet offers technology tools for managing clinical trial data.
Established in 1984, PharmaNet is committed to the advancement of human health worldwide as a strategic partner to companies that develop therapeutics to treat disease and improve the quality of life.
“We are honored to have this partnership with PharmaNet,” stated SCORR Marketing President Cinda Orr. “As a leader in Phase I-IV clinical trials, bioanalytical, bioequivalence, regulatory, staffing and consulting services, PharmaNet is well distinguished as a principal organization in the outsourced clinical development arena. In client perception studies, you don’t often hear CROs being described by sponsors as their trusted partner. Clearly, PharmaNet is doing it right, their clients see them as a trusted partner and they are known for superior service and intelligent solutions.”
SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communications programs to clients in a wide variety of markets and industries. For more information or to view samples of their work, visit online at www.scorrmarketing.com, or call 308.237.5567.
About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.
About PharmaNet Development Group, Inc.
PharmaNet Development Group, Inc., a global drug development services company, provides a comprehensive range of services to the pharmaceutical, biotechnology, generic drug and medical device industries. The company offers early and late stage consulting, Phase I clinical studies and bioanalytical analyses and Phase II, III and IV clinical development programs. With approximately 2,300 employees and 42 facilities throughout the world, PharmaNet is a recognized leader in outsourced clinical development.