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SCORR Named Agency of Record for Hughston Clinic

Hughston Clinic Names SCORR Marketing as Agency of Record

SCORR Marketing, a Nebraska-based strategic marketing agency, has been selected by Hughston Clinic as their agency of record. Under the agreement, SCORR will develop and formalize Hughston Clinic’s brand position as one of the leading national and international providers of orthopaedic and sports medicine.

“SCORR Marketing has the experience, skills and contacts necessary to help accelerate our organization’s growth,” said Hughston Clinic CEO, Mark Baker. “SCORR’s focus on professionalism with a strategic marketing approach will drive us toward an exciting and focused future.”

Established in 1949, Hughston Clinic is a nationally and internationally recognized leader in orthopaedics and sports medicine, research, education and training. With its base in Columbus, Georgia, Hughston Clinic is a multi-specialty orthopaedic facility with sub-specialties in total joint replacement, spine surgery, sports medicine, hand and upper extremity surgery, foot and ankle surgery, surgery of the hip, knee and shoulder, traumatology and arthroscopic surgery.

“We are excited about the opportunity to work with Hughston Clinic as they continue to expand their reach,” stated SCORR Marketing President, Cinda Orr. “As we took a look at the many strengths of Hughston Clinic, it appeared evident that they are much more than a “clinic” and hospital. They are a major medical center and academic institution providing comprehensive, top-notch medical care; day-to-day research, education and training programs; and are staffed by 20 board certified physicians who are some of the world’s leading fellowship trained orthopaedists and specialists.”

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

About Hughston Clinic
Founded in 1949 by the “father of sports medicine,” Jack C. Hughston, M.D., Hughston Clinic is a nationally and internationally recognized leader in orthopaedics and sports medicine. Based in Columbus, Georgia, Hughston Clinic is a multi-specialty orthopaedic facility with sub-specialties in total joint replacement, spine surgery, sports medicine, hand and upper extremity surgery, foot and ankle surgery, surgery of the hip, knee and shoulder, traumatology and arthroscopic surgery. Hughston Clinic has nine locations in Georgia and Alabama, which are served by 20 highly trained and skilled orthopaedic surgeons. Surgery is performed at Jack Hughston Memorial Hospital, a private and physician-owned acute care hospital. The Hughston Foundation, located at the main campus in Columbus, is a state-of-the-art and non-profit institution for research, training and education. For more information, please visit http://www.hughston.com/

About Jack Hughston Memorial Hospital
Located in Phenix City, Alabama, Jack Hughston Memorial Hospital provides orthopaedic and general surgery to patients in a private, physician-owned hospital. The acute care hospital features 70 private patient rooms, six operating suites, world-class physicians, cutting-edge medical technology and a friendly and specialized staff. Open since 2006, Jack Hughston Memorial Hospital is licensed by the Alabama State Board of Health, and has earned the Joint Commission’s Gold Seal of Approval™ as a fully accredited hospital recognized for the highest standards of quality and safety in the delivery of health care. Jack Hughston Memorial Hospital received the 2010/2011 Outstanding Patient Experience Award™ from HealthGrades for its top 5% ranking in patient satisfaction scores out of 3,775 hospitals nationwide. HealthGrades is an independent health care ratings organization. For more information, please visit http://www.hughston.com/.