News
SCORR Agency of Record for Impact Analytical
SCORR Marketing, a Nebraska-based strategic marketing firm, has been hired by Impact Analytical as their agency of record.
SCORR Marketing has executed market research on behalf of Impact Analytical, and based on those findings, a new branding campaign has been developed. SCORR Marketing has given Impact Analytical’s logo an update and plans to launch a new ad campaign and Web site with the innovative branding in early May.
“SCORR Marketing’s experience in many of the industries we serve, as well as their strategic angle on marketing, made them the right choice for us,” stated Eric Hill, business marketing manager at Impact Analytical. “We are confident that the refreshed branding will reach our market, clearly differentiating Impact Analytical and showcasing our full range of testing services.”
Impact Analytical is a contract testing laboratory established within the Michigan Molecular Institute. The research institute is located in Midland, Michigan, with the mission to promote the advancement of fundamental scientific research in the areas of chemical and polymer science. Today, Impact Analytical works with more than 300 companies around the world and is dedicated to providing top-notch analytical service that supports the success of their customers.
Working in a variety of industries—pharmaceutical, plastics, consumer products, medical devices, packaging, automotive and specialty chemical—Impact Analytical has developed a new industry standard for “green” products. Branded as Earth Impact, only products that pass meticulous testing protocols and standards will be granted use of the Earth Impact, green product labeling.
“Impact Analytical’s strength in analytical testing for the pharmaceutical industry and our specialized focus in marketing for the drug development arena certainly brought our companies together as an ideal fit. SCORR works within a broad range of industries, ensuring that the branding established for Impact Analytical would reach and bring success in all markets,” said SCORR Marketing President, Cinda Orr.
About Impact Analytical
Impact Analytical is a contract testing laboratory established within the Michigan Molecular Institute in 1995. The research institute was founded in Midland, Michigan, to promote the advancement of fundamental scientific research in the areas of chemical and polymer science and is now dedicated to advanced research, development and commercialization of polymer science and technology. More information about Impact Analytical is available by visiting www.impactanalytical.com.