SCORR Marketing, a strategic marketing agency, has received five awards in the 2009 Aster Awards competition, consisting of over 3,000 entries across the U.S. The Aster Awards program is an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising.

SCORR Marketing received a gold award for the ACR Image Metrix pocket folder. A division of the American College of Radiology, Image Metrix is located in Philadelphia, Pennsylvania. SCORR also received a gold award for an invitation for Ricerca Biosciences, located in Concord, Ohio. Ricerca’s unique invitations resembled a set of plane tickets consistent with their overall brand positioning, “Taking you from IP to IND”. Another gold award was received for Fort Theatre Dentistry, located in Kearney, Nebraska, in recognition of a billboard with the light-hearted concept of “Good Clean Fun”.

SCORR received a silver award for Xcelience, specializing in early drug development, of Tampa, Florida. The successful print ad focused on Xcelience’s re-branding campaign, “At Last”. Also, SCORR received a silver award for BASi, a drug development service provider, of West Lafayette, Indiana, for the corporate logo design.

“This is truly an honor,” stated President of SCORR Marketing, Cinda Orr. “The recognition of our work on a national level in this particular arena truly shows the value of strategic thinking combined with high impact creative. We appreciate the opportunity provided to us by our clients. “

About Aster Awards
The Aster Awards is a medical marketing awards program allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation and world. Each year the Aster Awards has an annual contest allowing entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising.

SCORR Marketing, a strategic marketing agency, has been hired by Skilled Care Pharmacy as their agency of record. SCORR will provide Skilled Care Pharmacy with market research and a strategic marketing plan.

Skilled Care Pharmacy is a privately owned and operated long-term care pharmacy located in Cincinnati (Mason), Ohio. Originating in 1981 with one employee and three nursing homes, today Skilled Care Pharmacy serves over 10,000 residents in long-term care communities across Ohio, Kentucky and Indiana. Through unprecedented customer service and a passion for improving the lives of those they serve, Skilled Care Pharmacy has maintained its trusted independence in an industry where consolidation has become the norm.

Skilled Care Pharmacy offers daily and STAT distribution of medications, specialized medication packaging, various medication delivery systems, medical records, consulting pharmacist services, complete billing services, Medicare Part-B products and services, and multi-disciplinary consulting to its customer-partners.

“We learned of SCORR Marketing due to their base of experience in healthcare marketing, specifically, as it relates to business-to-business marketing. Skilled Care Pharmacy has been serving a solid client base in our region for twenty-five years and we are thrilled to work on a strategy to sustain our growth while continuing to offer exceptional customer service,” stated Larry Galluzzo, president of Skilled Care Pharmacy. “We are eager to begin working with them so that we can evaluate our marketing plan and develop plans for the future.”

“It is a pleasure to partner with Skilled Care Pharmacy on their strategic marketing efforts. We have a sound body of experience in healthcare marketing and retirement and assisted living communities,” said Cinda Orr, president of SCORR Marketing. “This is an incredible company with an excellent value proposition; the combination of knowledge in conjunction with our marketing tools will provide the strategic foundation to propel Skilled Care Pharmacy into their next phase of growth.”

About Skilled Care Pharmacy

Skilled Care is a privately owned and operated long-term care pharmacy located in Mason, Ohio, and services over 10,000 residents in extended care communities in Ohio, Kentucky and Indiana. Skilled Care Pharmacy offers daily and STAT distribution of medications, specialized medication packaging, various medication delivery systems, medical records, consulting pharmacist services, complete billing services, Medicare Part-B products and services, and multi-disciplinary consulting to its customer-partners.

SCORR Marketing, a strategic marketing agency, has received four awards in the 26th Annual Healthcare Advertising Awards competition. Sponsored by Healthcare Marketing Report, over 3,600 entries were received in this year’s competition, making the awards the largest healthcare advertising awards competition.

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Only 259 entries received gold awards, 251 received silver and 241 received bronze.

SCORR received a bronze award for the ACR Image Metrix Web site. Image Metrix, a division of the American College of Radiology, is located in Philadelphia, Pennsylvania.

SCORR Marketing was recognized with a merit award for Xcelience, specializing in early drug development, of Tampa, Florida. The successful print ad focused on Xcelience’s re-branding campaign, “At Last”. SCORR also received merit awards for BASi, a drug development service provider, of West Lafayette, Indiana, for the “I Need BASi” campaign print ad and trade show booth.

“We (ACR Image Metrix) consider SCORR as a very valuable strategic partner,” stated Veronique Cardon, director of client relations at ACR Image Metrix. “Because of their intimate experience and knowledge about the CRO world, they understand how to differentiate in terms of our services and key messages. SCORR is a great support to our sales and marketing effort.”

“We (Xcelience) chose SCORR for a re-branding initiative that resulted in the ‘At Last’ campaign,” explained Randall Guthrie, Xcelience vice president. “Their industry experience, knowledge of the contract research service model, and understanding of what was important to our clients was ‘key’ in the decision process. The ‘At Last’ campaign has been an extremely effective initiative for increasing firm awareness and reinforcing our brand anchors.”

“It is such an honor to receive these prestigious awards,” stated President of SCORR Marketing, Cinda Orr. “Our firm is up against much larger agencies and institutions for these awards; this truly shows that our in-depth strategic thinking and positioning, along with our creative talents, are really paying off.”

About Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition.  The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.