SCORR Marketing Named Agency of Record for Theorem Clinical Research

SCORR Marketing, a strategic marketing and public relations agency focused on market development through marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design, has been selected by Theorem Clinical Research as its agency of record.

In this partnership, SCORR Marketing will create a marketing strategy and platform to strengthen Theorem’s position within the drug development industry and capitalize on the assets Theorem has developed during its 25-year history as an industry leader.

“This partnership with SCORR Marketing will unify our message across our continuum of services and geographic reach and ensure it encompasses our vision and goals,” stated Theorem Clinical Research Chief Executive Officer John Potthoff. “SCORR Marketing has the global industry expertise we are looking for.”

Established in 1985, Theorem Clinical Research is one of the industry’s leading full-service, contract research organizations (CRO). With 1,000+ employees located throughout 27 countries, Theorem Clinical Research provides core clinical research and development services including statistics, data management and biostatistics for the pharmaceutical, biotech and medical device industries. Theorem Clinical Research manages complex therapeutic studies with speed, flexibility and attention to detail.

“We are excited to begin working with Theorem Clinical Research,” stated SCORR Marketing President Cinda Orr. “As a full-service marketing agency with focused experience in the CRO/pharmaceutical industry, we have the specialized knowledge and expertise to propel Theorem Clinical Research forward and exceed its goals.”

SCORR Marketing, a full-service marketing and public relations firm, currently provides services to distinctive global clients within the drug development, health care, agriculture, construction/development and senior living industries. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

About Theorem Clinical Research
Theorem Clinical Research is one of the industry’s leading full-service, contract research organizations (CRO). Before launching in 2011, Theorem Clinical Research operated for nearly two decades as Omnicare Clinical Research under the Omnicare Inc. parent company. A global organization with 1,000+ employees located throughout 27 countries, Theorem Clinical Research provides core CRO services for Phases I-IV, but with niche business units in the areas of technical services, medical devices and pharmaceutics with speed, flexibility and attention to detail to drive a high-quality performance. For more information, visit www.theoremclinical.com.

SCORR Marketing Supports The Salvation Army

SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, has provided nearly 20 people with holiday gifts through the Salvation Army’s adopt-a-family program.

“As a local business, we are fortunate to be in a community that is so supportive and has given us so much and we wanted to pass our good fortunes on,” said SCORR Marketing President Cinda Orr.

The Salvation Army’s adopt-a-family program works with local volunteers who “adopt” a family and fulfill the family’s wish list of practical and desired gifts. SCORR Marketing and its employees supported four families consisting of 19 individuals, providing food, clothing, toys and personal essentials.

Each Christmas, The Salvation Army ensures that the meaning of the season is not forgotten by providing Christmas dinners, clothing and toys to families in need. Financial assistance provides basic necessities, and the infamous Red Kettle donations last long after the holiday season has passed.

SCORR Marketing, a full-service marketing and public relations agency, provides services to distinctive global clients within the drug development, health care, agriculture, construction/development and senior living industries. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

SCORR Marketing Receives Three Awards for Successful Public Relations Campaigns

SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, is a proud recipient of three 2011 Public Relations Society of America (PRSA) Nebraska Chapter Paper Anvil awards presented during PRSA’s Gala Awards Banquet in LaVista, Neb., on Thursday, December 8, 2011.

SCORR Marketing received two awards of excellence and one award of merit. An award of excellence is the highest award possible, followed by an award of merit.

The first award of excellence was from the Events and Observances (7 days or fewer) Business/Services category for a National Dog Day social media campaign for SCORR Marketing. This campaign encouraged SCORR Marketing’s Facebook followers to post pictures of their pets and, in exchange, a donation was made to the American Society for the Prevention of Cruelty to Animals (ASPCA) by SCORR Marketing.

Another award of excellence was given for the work completed by SCORR Marketing for the Firecrest campaign within the Business-to-Business Integrated Communications category. Firecrest, headquartered in Limerick, Ireland, is an e-technology solutions provider that enhances investigator site performance. SCORR Marketing created a detailed, step-by-step trade show plan that included promotional design pieces, social and traditional media and public relations activities.

In addition, SCORR Marketing received an award of merit for the Midway Auto Facebook giveaway campaign in the Marketing Consumer Non-packaged Goods category. Midway Auto is a locally owned car dealership in Kearney, Neb., which wanted to increase its followers’ awareness of its products and services via its Facebook company page. The campaign more than doubled the number of Midway Facebook followers within two weeks.

“These awards demonstrate the quality of work that our communications and public relations team brings to our clients,” stated SCORR Marketing President Cinda Orr. “We are honored to have received this recognition.”

The PRSA Nebraska Chapter hosts about 200 professionals as members and includes representatives from nonprofit, agency, corporate and government entities. More than 60 individuals and companies were recognized at PRSA’s annual awards gala. Awards were presented in 19 categories that ranged from integrated marketing communications campaigns to blogs and special events.

SCORR Marketing, a full-service marketing and public relations firm, currently provides services to distinctive global clients within the drug development, health care, agriculture, construction/development and senior living industries. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

Account Coordinator
SCORR Marketing is seeking a full time account coordinator for our Omaha office specializing in global life sciences and drug development services accounts. Duties include: assisting account executives with all client activities including, but not limited to, project management, preparation for and assistance during client meetings/teleconferences, agendas and timelines, budget tracking, research, travel, etc. Desirable candidates must have a bachelor’s degree in marketing or similar, be proactive, dependable, detailed, organized and maintain confidentiality. Send resume & cover letter to hr@scorrmarketing.com.

Intern
SCORR Marketing is seeking an account coordinator intern for our Omaha office specializing in global life sciences and drug development services accounts. Duties include: assisting account executives with all client activities including, but not limited to, project management, preparation for and assistance during client meetings/teleconferences, agendas and timelines, budget tracking, research, travel, etc. Desirable candidates must be in a bachelor’s degree marketing program or similar, be proactive, dependable, detailed, organized and maintain confidentiality. Students in or from the PSM and Bioscience Entrepreneurship Program will be given special consideration. Send resume & cover letter to hr@scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

SCORR Marketing, a full-service marketing firm that focuses on developing dynamic creative solutions to achieve our clients’ goals is seeking a full-time copywriter who will be responsible for providing copy for all mediums of marketing including the development of big ideas and supplying copy for ads, websites, brochures, taglines, white papers, articles, etc. You must: be open to alternative ideas for achieving the clients’ goals, be an innovative thinker, be able to work your magic with lots or little of info at times, work well independently and closely with our team, and be able to meet timelines in a fast-paced environment. Agency and business-to-business experience a plus. A bachelors degree is required. The SCORR creative team is based in our Kearney office. If interested, please send resume and examples of your work to hr@scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

SCORR Marketing’s Omaha Office Expands with New Hires

SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, has expanded its Omaha office with the addition of Amanda Hilliard and Dounia Lahbabi.

Hilliard will take on the role of executive administrative assistant and is responsible for managing the Omaha office and its everyday activities. Prior to joining SCORR Marketing, she worked at Werner Enterprises in Omaha as a qualified recruiting assistant. Hilliard is a graduate of Bellevue University with a Bachelor of Science degree in marketing management.

Lahbabi, a graduate of Al Akhawayn University in Ifrane, Morocco, will assist clients in marketing strategy and implementation as an account coordinator. Her prior experience includes valuable internships in the fields of marketing, community service and product management at BMCI Bank, GlaxoSmithKline and Unilever, all located in Morocco. Prior to joining SCORR Marketing, Lahbabi worked for West Corporation in Omaha as a customer and workforce management analyst.

“These individuals have all the qualities we look for when considering the addition of a new member to our team,” stated SCORR Marketing President Cinda Orr. “We are thrilled to have them as we continue to grow our business both regionally and globally.”

SCORR Marketing, a full-service marketing and public relations agency, provides services to distinctive global clients within the drug development, health care, agriculture, construction/development and senior living industries. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

The Day of the Ninja Descends Upon the SCORR Office!

December 5th is sneaking up on you…
Celebrate Day of the Ninja with SCORR – Masters of the Marketing Arts

For centuries, ninja have symbolized skill, knowledge, and mystery. They prefer unique tactics and put their mission above all else. In many ways, the ancient way of the ninja is similar to the current way of SCORR Marketing. Our team is a legendary force, with the talent and ability to take your marketing to the next level.

For complete service, global reach, and relentless pursuit of your goals… kick back and let SCORR go to work.

Facebook Ninja Challenge
Six marketing ninjas among the SCORR team have been summoned by the Secret Ninja Society of SCORR Marketing to a top-secret assignment. While trying to capture them in the act of mastering the marketing arts, we could only get a clear shot of their eyes. Can you help us identify these SCORR Marketing ninjas on our facebook page?

The element of surprise: guerrilla marketing in the Internet age
By Cinda Orr

Back in the mid-1980s when Jay Conrad Levinson first introduced the world to the concept of guerrilla marketing, it was largely in response to the frustration small businesses faced in trying to reach an audience when the available mass-market media outlets were way beyond their budget.

With the development of the Internet, small businesses’ access to their audience has improved dramatically since then, of course, but the underlying tenants of guerrilla marketing are as valuable today as they ever were.

Guerrilla marketing is loosely defined as non-traditional marketing intended to get maximum results from minimal resources. Levinson knew that nothing at all can happen until you have someone’s attention, so a core concept of this term is the element of surprise – the shocking, the unexpected, the memorable big idea.

It’s like the travel company that hired live models to sunbathe on a busy street in front of a billboard picturing one of its beach vacations. Or the toothpaste company that decorated two rows of lockers in popular health clubs to look like a mouth with teeth, placing the marketing materials inside each locker. Or the clothing company that sneaked in at night and dressed nude public statues in the store’s clothes. Or the New York coffee shop that developed a graphic to place over steam vents in the street to create the illusion of a steaming cup of coffee.

Typically, the goal of a guerrilla marketing campaign is to get viewers to stop, do a double take, maybe have a laugh, remember what they saw and tell someone else about it. So while that might encompass billboards, posters and performance art, clever guerrilla campaigns also include social media elements like Facebook, Twitter and YouTube. We’re looking for surprising, attention-getting elements and they can be deployed in an eye-catching video, Facebook post or well-phrased Tweet just as easily as anywhere else.

When a client of ours needed to support a new campaign theme that “Everything else is obsolete” at a trade show, we dusted off a guerrilla marketing technique to build traffic at its booth. We dressed models in wildly anachronistic costumes representing a rock-and-roller with a suitcase-sized boom box, an 80s business person with an outsized analog phone and a newspaper photographer with a 60s-era flash camera. We sent them into the crowd with handouts in the form of Rolodex cards, cassette tapes and Polaroid pictures to invite prospects to the client’s booth.

For another client whose campaign theme features a boxer with the slogan, “Who says you can’t teach an old dog new tricks?” we hired dog walkers wearing the client’s T-shirts to walk live dogs through crowds of attendees and pass out booth invitations. At the booth, we continued the theme with dog dishes and candy “bones” as booth giveaways.

In both these cases, we got the attention and results we were looking for. However, advertisers should beware of unintended consequences of guerrilla marketing. A 2007 campaign by another agency for an animated television series placed clever magnetic light displays representing the show’s characters around Boston. Several of these were mistaken for explosive devices, which led to the closing of highways, bridges and subways. Definitely bad PR.

Once considered at the very fringes of advertising, today guerrilla marketing techniques are applied all over the world, from creative, innovative small businesses to multinational corporations. These share a lot in common with marketing techniques that came later, including street marketing, viral marketing, buzz marketing and stealth marketing.

The bottom line: Marketing doesn’t have to be expensive to be effective. Guerrilla and other under-the-radar marketing techniques prove you can get a long way on nothing more than a really great idea and a dramatic creative execution.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

SCORR Marketing Recognized at AIGA Nebraska Design Awards

SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, received two awards, a gold and a bronze, at the 2011 awards show for the Nebraska chapter of the American Institute of Graphic Arts (AIGA).

Founded in 1914, AIGA is the oldest and largest membership association for professionals engaged in the discipline, practice and culture of designing. This organization represents over 20,000 designers through national activities and local programs developed by 66 chapters and 240 student groups.

Celebrating its 20th anniversary of “The Show,” AIGA Nebraska invited designers from all over the country to Omaha, Neb., to judge top creative and design work from around the state. Winning entries incorporated unique imagery, demonstrated outstanding visual communication, displayed proficient design and produced memorable graphic results.

SCORR Marketing received a gold award for its pro-bono work on the “Secrets of The World” book release event invitation for The World Theatre, located in Kearney, Neb. A bronze award was received for SCORR Marketing’s Lost Sock Memorial Day self-promotion campaign, a part of SCORR’s “obscure holiday card series” that featured a greeting card and custom screen-printed tube socks.

“It’s always a big honor to receive recognition from AIGA because it’s an institution specifically focused on creativity and design,” stated SCORR Marketing Creative Director Ben Rowe. “I am very proud of our work and our team, and flattered to be recognized by our peers.”

SCORR Marketing, a full-service marketing and public relations firm, currently provides services to distinctive global clients within the drug development, health care, agriculture, construction/ development and senior living industries. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.

SCORR Completes Another Successful Year

SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, completed another successful year with substantial growth in the drug development and health care industries.

SCORR Marketing currently provides services to distinctive global clients within the drug development, health care, agriculture, construction/development and senior living industries.

“We made the strategic decision this year to invest in laying a strong foundation,” stated SCORR Marketing President Cinda Orr. “We are focused on developing more long-standing relationships with new clients, as well as expanding our footprint in Europe.”

SCORR Marketing also announced the following employee promotions:

• Chelsea Archer to public relations and online marketing coordinator
• Erica Keel to vice president of operations
• Phil Kozera to vice president of business development and strategy
• Brady Metz to account executive
• Michael Pohl to senior designer
• Christine Wigert to senior account executive

“We have a dedicated team that shares a strong passion for our clients’ success,” Orr commented. “These individuals demonstrate the value of this culture and will be successful within their new roles.”

SCORR Marketing is a full-service marketing and public relations firm with offices in Seattle and Omaha with headquarters in Kearney, Nebraska. For more information or to view samples of work, visit online at www.scorrmarketing.com.

About SCORR Marketing
SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567.