(February 9, 2010; Kearney, NE) – SCORR Marketing, a full-service marketing and public relations firm with locations in both Kearney and Omaha, is proud to be the recipient of three Silver ADDY awards at the 17th Annual Nebraska ADDY® Awards.
The ADDY Awards are the advertising industry’s largest competition that recognizes creative excellence in advertisers across all mediums. The Omaha Federation of Advertising and the Advertising Federation of Lincoln orchestrate the ADDY Awards for Nebraska, which took place on February 6, 2010, in Omaha, Nebraska. As part of the competition, judges from top agencies across the country are brought in to determine what projects were the most original and most creative.
SCORR Marketing received a Silver ADDY in the Elements of Advertising Logo category for the Do or Dye Studio Salon logo through the work of Designer, Michael Pohl; Account Executive, Tricia Danburg; and Creative Director, Ben Rowe. In addition, SCORR received a Silver ADDY in the Advertising for the Arts & Sciences Campaign category for the World Theatre “90 Days to Save the World” campaign. Concluding this campaign, the World Theatre surpassed its fundraising goal in just 90 days in its attempt to preserve and restore Kearney’s last original movie house. A third Silver ADDY was awarded to SCORR Marketing in the Advertising for the Arts & Sciences Collateral category for the World Theatre VIP invitations. The work on both World Theatre projects is credited to Creative Director, Ben Rowe.
“It was a great experience to see our team win such outstanding awards for the work we completed for these two area organizations,” stated SCORR Marketing President, Cinda Orr. “We were particularly pleased with the pro bono work done in support of the Kearney non-profit organization, the World Theatre. This accomplishment speaks measures for how marketing contributes to the success of a campaign. I am very proud of our team; creative talent and incredible dedication is what propels our growth and gives us a competitive edge in the local and international markets.”
Also receiving awards at the ADDYs was SCORR Marketing’s Graphic Design Intern from the University of Nebraska at Kearney (UNK), Steve Wolf, who won four student ADDY awards. He received two Gold ADDYs for his Axcess Mixtape Promotional Poster in the Student Poster category and for his Bruce Willis illustration in the Student Illustration category. He also took home two Silver ADDYs for his Evoke Tag System in the Student Point of Purchase category and for his Axcess Radio Poster in the Student Poster category.
You don’t get to be a successful marketing firm without the ability to wear a lot of hats. SCORR has a whole hat rack full of services. This Hat Day, rememeber SCORR. For all your marketing needs, we’ve got you covered.
SCORR is starting 2010 off with a bang! We’ve updated our Recent Identity and Recent Work sections with the latest projects we’ve been working on. Click the links above to check it out. We look forward to more great relationships and quality work in the new year. Thanks!
It’s January. A new year, a new beginning. We all know the clichés associated with a new year—yet it truly is a time to take stock and set the course for a successful 2010.
In a moment of reflection, I glanced around the office. On my bookshelf is a plethora of business books—most were “all the rage” in their era and some have stood the true test of time. The ones that have stood the test of time offer advice that appears to be common sense. Let’s all start our new year on the right foot and keep in mind what it takes to achieve our goals.
Strategy
All great companies have a strategy. Period. Every organization needs a blueprint to achieve its goals; it is the backbone of your organization. Develop a strategy, plan before you act, hold yourself accountable—if an action does not put you closer to your stated goals and objectives, question moving forward with it.
Know your audience
Critical to any business foundation is an understanding of the target audience—what are their wants and needs? What motivates them to select your business offering over the competition? Why do they buy your service or product? Taking the pulse of your audience is necessary to set the stage for your marketing message and to evaluate performance.
Promote your business regularly and consistently
I am in the business of marketing so this may seem slightly self-serving, but truly great businesses own their message and promote their brand on a regular, consistent basis.
Evaluate your opportunities
This is a broad, overarching statement. Opportunities come in many shapes and sizes. As a marketing firm, one of our core responsibilities is to drive leads (prospects) to your business development team for effective follow-up and evaluation. Clearly, it is also imperative to have a firm grasp on your competitive landscape.
Make business planning on ongoing, regular priority
Your strategic document cannot be completed at the beginning of the year and then dusted off when another year rolls around. SCORR Marketing recommends a quarterly evaluation of the strategic road map to ensure all milestones are being met, the tactical plan is being executed to meet objectives and business decisions are still aligned with strategy.
Creating a successful brand identity is a process, not a project
By Cinda Orr
Numerous businesses try, but many fail to create a successful brand identity. Often, this is because they perceive the brand as little more than a logo and tagline, when in fact those are just a small part of a much larger corporate strategy. While how the company name is visually expressed in a logo and carried throughout the communications is undeniably important, the brand itself is actually how customers perceive your company and the associations and inherent value they place on your business.
The first mistake companies often make in developing a brand identity is in not effectively identifying the favorable market position—what is it your audience wants, desires and needs? The process of identifying the target position is a mix of external and internal assessments, through a process of market research and knowing your strengths and weaknesses through a thorough, honest, and objective analysis of what you do best.
Once you have a viable brand position, you have to commit to it completely. Sometimes economic pressure or other influences cause companies to stray from established messaging and imagery, but in most cases, this does nothing but confuses your steady customers and presents an image of inconsistency and confusion.
Hand in hand with a successful brand strategy is a well-thought-out marketing plan. Brand-building is about communicating your brand promise to your audience, so it can’t take place without a thorough understanding of your audience(s) and the channels you use to reach them.
Developing an effective brand for your company is not something you do once, nor is it something that can be done overnight. It may start with a logo and tagline, but if done properly, it is an ongoing process that will ultimately impact all of your company’s operations. It’s not easy, cheap or quick, but nothing else we know of will do more to increase awareness and recognition; differentiate you from competitors; make your message meaningful and memorable; allow “premium” pricing; enhance customer loyalty; and ultimately increase sales and profits.
SCORR Marketing, a Nebraska-based strategic marketing agency, has expanded its Kearney office with two new employees, Callie Erickson and Melissa Pohl. Erickson will join the media and public relations department, and Pohl will serve as editor and copywriter.
Prior to joining SCORR, Erickson was a buying/merchandising assistant at the Buckle in Kearney and a summer tennis camp counselor at the Cliff Drysdale Southhampton Racquet Club in Southhampton, New York. She earned a bachelor’s degree from the University of Nebraska at Kearney and focused her studies in mass communications and public relations. While a student at UNK, she was involved in Students in Mass Media, Advertising/Public Relations Club, and Varsity Tennis, and held the position of Media/Marketing Coordinator for the Student Athlete Advisory Committee. Erickson’s efforts will be focused in activities within the public and media relations team at SCORR Marketing.
Pohl brings experience to SCORR Marketing as a former English and social studies instructor for Ogallala High School. As a certified instructor, she built curriculum focusing on modern problems and solutions and assisted in the one-to-one laptop initiative launch at the high school. Pohl earned a Bachelor of Science from Chadron State College, summa cum laude, with secondary education English and history endorsements. While at Chadron State College, she was involved on campus as the Historical Forum President, Sigma Tau Delta Treasurer, and editorial board member for CSC’s juried publication Outside the Lines. Pohl’s talents will be utilized for writing and editing copy for SCORR Marketing’s clients.
“At SCORR Marketing, we always strive to hire outstanding employees, and I believe it is apparent Callie and Melissa will make a positive impact,” stated President, Cinda Orr. “Both of these ladies bring unique talents to our organization, which will be a benefit to our clients, both locally and internationally.”
Our local Kearney station, NTV, did a piece on the SCORR 5th Anniversary party, taking some shots of the office and an interview with SCORR President, Cinda Orr. Thanks to NTV for the footage!
Camargo CEO Ken Phelps on PharmaVOICE Top 100 List
SCORR Marketing congratulates CEO and president of Camargo Pharmaceutical Services, Ken Phelps, who has been recognized by PharmaVOICE magazine as one of the 100 most inspiring people in the life sciences industry by the readers of the publication.
Phelps’ recognition is based on how well he inspires and motivates those around him, his influence as a corporate leader, and his positive impact on the drug development industry. In addition, it was based on his ability to view industry trends as challenges not burdens, as opportunities not obstacles; his passion and conviction; and his ability to develop breakthrough strategies, products and services
SCORR Marketing turned 5 this year, and to celebrate we threw a big birthday bash. The party was circus themed, with clowns, stilt walkers, cotton candy, peanuts, popcorn, etc. Thanks to all the clients, friends and family that made the event a success, and for helping SCORR grow and thrive for last 5 years!
